Marketing Plan


A written marketing plan introduces discipline into the commodity marketing process. The Marketing Plan tool is a series of Excel worksheets designed to create a road map for the producer outlining how much grain will be sold, when it will be sold, and how it will be sold. The Marketing Plan tool helps the producer develop a set of goals and objectives that create decision rules for the marketing of their grains.

The Marketing Plan tool comes with case farm data already entered into the worksheets. This will provide a direct reference to materials in the Applied Risk Management in Agriculture textbook and provide an example for how to enter your own commodity marketing information into each worksheet. A tutorial presentation for the Marketing Plan tool is contained in Module 10 of the Strategic Risk Management 101 course.