Although good, solid operational plans may
be developed, which well-support the accomplishment of objectives,
execution of such plans seldom go exactly as envisioned. Delays in
receipt of raw materials, failure to make progress as intended,
unforeseen weather events, or changes in markets can all cause plans to
change. These are some of the events from which risks in agricultural
enterprises derive. The second step of the operational level of the SRMP
is intended to minimize these risks through monitoring resource
performance and making mid-course adjustments as needed.
Referring to the model presented in Figure 2.4 (on page 8), we see
that the monitor and adjust step provides two types of control –
informational control and behavioral control. Informational control is
focused on doing the right things. Behavioral control is concerned with
doing things right or that tasks are completed on time, by the right
people, and in the most effective way possible.
While these two types of control are listed separately it is not
meant to imply that they can be separated or that they might be assigned
to different individuals. Rather, separating the two functions allows
for discussion of each individually. As a matter of practicality, each
type of control would be used when and as often as management deems it
necessary, usually on the fly in the thick of day-to-day decision
making.
Informational control describes the responsibility of management to
constantly check that the day-to-day activities of implementation are
following the operational plans, leading to accomplishment of the
tactical objectives, on the way toward achievement of the strategic
goals, while honoring the spirit of the mission statement and core
values of the people in the organization. Informational control
describes both the action of checking that the right things are being
accomplished and adjusting activities as needed to keep on course.
Behavioral control is focused on making sure things are accomplished
in a manner in keeping with the philosophy of the organization. It is
concerned with how things are done. Behavioral control can be broken
into three, separate dimensions: culture, rewards, and boundaries. Each
of these dimensions must be in balance and be consistently applied for
effective behavioral control.